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Scream

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Scream is a song by BE:FIRST. It's the lead track in their first album BE:1. It was pre-released digitally on July 25, 2022.

Background and Release[]

On July 21, BE:FIRST held a Twitter icon-jacking campaign called "BE:1 is coming up". By logging into a special website, the fans' Twitter icons would be changed at random to a picture with either the letter "S", "C", "R", "E", "A", "M" or the numbers "0", "7", "2", "5", teasing the release date and name of the lead track of their first album BE:1. The release was confirmed on July 22. [1]

“Scream” is described as an intense, exhilarating dance track that shows a challenging new side of BE:FIRST. [2]
The accompanying music video is based on the idea of “returning to the new normal” in a world where self-restraint and other limitations still continue. It interprets the title “Scream” as a thirst for liberation and energy, with visuals that show the catharsis of loudly screaming one’s desires. The video features the story of the members of BE:FIRST overcoming the oppressive world of “walls”, “rules,” and “fear” to face the future and advance to the highest stage.[2]
The music video was produced in collaboration with premium gaming laptop company Alienware. The collaboration was made possible by the common theme of "liberation from constraints" that underlies both the company and BE:FIRST. [3]

About the choreography, choreographer kazuki said [4]

Based on the theme of "Let's prove what the best is," which is also in the lyrics of the song, I was conscious of a strong, sharp, and overwhelming performance. I also wanted to include a sense of "composure" to express absolute confidence. One of the key points of the choreography this time was the theme of "nails" in my mind. I included a lot of strong and sharp movements, such as clawing at the throat and clawing forward.

On July 30, JUNON, LEO and MANATO took part in an AWA LOUNGE event to promote the song. [5].

To promote the song, each member curated a playlist with the theme of "Scream summer mood": RYUHEI's, SOTA's, LEO's, JUNON's, SHUNTO's, RYOKI's, MANATO's.

The Music Video was on rotation on M-ON! Recommend during the month of August 2022 [6]

Credits[]

Song[]

Music Video[]

  • Executive Producer : SKY-HI
  • Unit Production Manager : Takayasu Kuroda (stu)
  • Unit Production Manager : Haruka Furuya (stu)
  • Unit Production Manager : Masataka Tsujita (stu)
  • Director : Kensaku Kakimoto (CONNECTION)
  • Director : Ritsuko Nomura
  • Performance Director : kazuki (s**t kingz)
  • Moving Camera Director : Takashi Noguchi (PlanD)
  • Production Designer : Shuuichi Murakami (FERRAMENTA)

[Dance Shoot Crew]

  • Director / Director of Photography : Kensaku Kakimoto (CONNECTION)
  • Assistant Director : Shinji Akiyama (AKIIRO INC.)
  • Shooting Chief : Sota Takahashi
  • D.I.T : Satoshi Naoi (Film. M. I. S. S. I. O. N.)
  • Steadycam : Takuma Iwata
  • Grip : Junya Yamamoto (OF)
  • Lighting Director : Tetsu Moritera (CONNECTION)
  • Lighting Chief : Kiron Omura
  • Art Director : Ryo Nobuka (concord)
  • CG Production : KASSEN
  • Production Manager : Sumitaka Fushimizu (RIKYU)
  • Production Manager : Shingo Sakai (stu)

[Beauty Shot Crew]

  • Director : Ritsuko Nomura
  • Director of Photography：Alexandre Bartholo
  • Lighting Director : Kenjirou Soh
  • Lighting Chief : Akiyoshi Irio (NEPO)
  • Art Director : Masato Ando (CINQ-ART)
  • Production Manager : Takuma Mori (LIME)

[Post Production]

  • Post Production Producer : Teppei Kaneko (C STUDIO)
  • Offline Editor : Mina Tonobe (C STUDIO)
  • Offline Editor : Asuka Mochizuki (C STUDIO)
  • Color Grading : Hayate Sugi (C STUDIO)
  • Flame Editor : Kaho Magome (C STUDIO)
  • After Effects Editor : Keiichiro Niwano (C STUDIO)
  • Online Editor : Asuka Mochizuki (C STUDIO)
  • Flame Editor : Yoshiyuki Hasegawa (INFAS.com CO.)
  • Flame Assistant : Takeaki Yamashita (INFAS.com CO.)
  • Assistant : Tsumugi Noda (INFAS.com CO.)
  • Assistant : Misaki Kadoi (INFAS.com CO.)
  • Hair & Make-up : Megumi Kuji (L&Co.), Ayako Chiba, Maiko Nitta, Rei Kurokawa
  • Styling : Yuji Yasumoto
  • Stand-in : AikA
  • Stand-in : ANRI
  • Stand-in : Chii
  • Stand-in : honoka shima
  • Stand-in : kanako
  • Stand-in : Kurumi Shiina
  • Stand-in : Marimo Kanno
  • Technical Producer : Yoshikatsu Date (PlanD)
  • Visual Image Recognition Engineer : Hiroki Kanba (stu)
  • Project Manager : Kohji Honda (stu)
  • Project Manager : Kayoko Endo (stu)
  • Project Manager : Atsushi Suzuki (RIKYU)


Performances[]

  • [2022.08.27] Buzz Rhythm 02 / NTV
  • [2022.08.29] CDTV Live! Live! / TBS
  • [2022.08.30] Premium MelodiX! / TV Tokyo
  • [2022.08.31] Sukkiri / NTV
  • [2022.10.15] Venue101 Presents BE:FIRST LIVE SP / NHK
  • [2023.05.17] BE:FIRST TV / NTV

Chart Positions[]

Billboard[]

Chart Peak Position First Week Totals Reference
Japan Hot 100 #1 10,692 points [7][8]
Japan Download Songs #1 15,304 downloads [9]
Japan Streaming Songs #2 8,290,751 streams [10]
Japan Hot Buzz Songs #1 [11]

Oricon[]

Chart Peak Position First Week Totals Reference
Weekly Digital Song Ranking #1 16,141 downloads [12]
Weekly Streaming Ranking #1 11,472,400 streams [12]
Weekly Combined Singles Ranking #3 44,699 points [13]

Others[]

Chart Peak Position Reference
YouTube Trending Music #1 [14]
iTunes Overall Song Ranking #1 [14]
LINE MUSIC Daily Song Top 100 #1 [14]
AWA Hit Song Top 100 #1 [14]
Rakuten Music Real Time Ranking #1 [14]
Amazon Music Fastest Rising Songs #1 [14]
Spotify Japan Velocity Chart #2 [15]
J-WAVE TOKIO HOT 100 #4 [16]

Lyrics[]


Playlists[]

Amazon Music[]

Apple Music[]

  • J-Pop Now [18]
  • Japanese Music Hits Today [18]
  • Latest Songs [18]
  • New Music Daily [18]

Spotify[]

  • Boys Group Japan (cover) [19]
  • Dance Pop: Japan [20]
  • New Music Wednesday [20]
  • Teen Culture [20]
  • Tokyo Super Hits! [20]

YouTube[]

  • Boys Group Hotlist (cover) [21]

Videos[]

Trivia[]

  • The music video shooting took a total of 4 days. [22]
  • According to SKY-HI, the music video is one of the most expensive of the past 22 years in Japanese music industry [23]
  • Every member filmed his solo shots separately on different days, so they couldn't see how the other members' turned out.[22]
  • Once again, each member has a different concept and backstory for his solo shots.
  • For his "hahaha..." line, RYOKI decided to go all out as if he had been possessed by the aliens, because he thought it would have been lame if he played it cool. [24]
  • SKY-HI makes a cameo in the MV as the man who turns the computer off. [25]
  • The song samples some lyrics from OZROSAURUS' "AREA AREA" and SKY-HI's Snatchaway.
  • The recording of the song was the most time consuming and difficult for the group thus far. They had to record up to 7 takes of some parts because of the difficult harmonies. [24]
  • With the release of Scream BE:FIRST became the first artist in history to have five songs win two #1 Oricon digital rankings (downloads and streaming) for a single work within the same week.[26]

References[]

  1. ↑ Barks - BE:FIRST、Twitterアイコンジャックキャンペーン開催
  2. ↑ 2.0 2.1 Looking to Explore J-Pop? We Recommend BE:FIRST
  3. ↑ Blockfm - BE:FIRSTがデル・テクノロジーズのプレミアム ゲーミングPCブランド「Alienware」とコラボ! BE:FIRST × Alienware「Scream」コラボMVが公開
  4. ↑ Screenonline - BE:FIRST 新曲「Scream」の振付担当s**t kingz kazukiコメント到着！「ポイントは爪」
  5. ↑ AWA LOUNGE announcement
  6. ↑ M-ON Recommend announcement
  7. ↑ Billboard Japan Hot 100 Chart, 2022/8/3
  8. ↑ Billboard - BE:FIRST「Scream」がダウンロード、動画再生、Twitterで1位となり、初登場で総合首位獲得, 2022/08/03
  9. ↑ Billboard - BE:FIRST「Scream」が15,304DLでDLソング首位、ヨルシカ/Adoが続く, 2022/08/03
  10. ↑ Billboard - Tani Yuuki「W/X/Y」3度目のストリーミング首位　2位は初登場のBE:FIRST「Scream」, 2022/08/03
  11. ↑ Billboard - BE:FIRST「Scream」がダウンロード、動画、Twitterで3冠を達成して堂々の首位, 2022/08/06
  12. ↑ 12.0 12.1 Oricon - BE:FIRST、通算5作目の「デジタルランキング」2冠達成【オリコンランキング】, 2022/08/03
  13. ↑ Oricon - Combined Singles Ranking 2022/08/08
  14. ↑ 14.0 14.1 14.2 14.3 14.4 14.5 Rolling Stone - BE:FIRST「Scream」MVが早くも200万回再生突破、各チャートも席巻
  15. ↑ Twitter
  16. ↑ Twitter
  17. ↑ 17.0 17.1 17.2 17.3 BE:FIRST Twitter
  18. ↑ 18.0 18.1 18.2 18.3 BE:FIRST Twitter
  19. ↑ BE:FIRST Twitter
  20. ↑ 20.0 20.1 20.2 20.3 BE:FIRST Twitter
  21. ↑ YouTube Japan Twitter
  22. ↑ 22.0 22.1 YouTube Live 2022.07.25
  23. ↑ Nikkei Ent - 「2年後のドームツアー」を見据えて　BE:FIRSTが歩いてきた1年 2022/10/19
  24. ↑ 24.0 24.1 Natalie - BE:FIRST、1stアルバム「BE:1」全曲解説インタビュー, 2022/08/27
  25. ↑ Alienware Scream short movie
  26. ↑ Oricon - BE:FIRST、通算5作目の「デジタルランキング」2冠達成【オリコンランキング】, 2022/8/3
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