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Mainstream is a song by BE:FIRST. It is the title track of their fourth CD single. It was released digitally on September 11, 2023, and on CD September 13.
It was included as the sixteenth and final track on their second album 2:BE.

Background and Release[]

After the initial announcement on July 13, 2023, the the title track of BE:FIRST's fourth single went completely unknown for an entire month.

On August 16, the group held a YouTube live to celebrate the 1st anniversary of their pre-debut. It wasn't until the end of the livestream that the title Mainstream was finally made known to the public. The reveal was immediately followed by the first episode of a new YouTube documentary series "What's the 'Mainstream'?" which gives an inside look into the idea behind and creation of the song.

"Production of the song began after much discussion between the members and producer SKY-HI. The lyrics, track, choreography, and all other creative aspects strongly reflect the will of the members.
On a minimal and tight hip-hop beat created by Ryosuke "Dr.R" Sakai, with whom they have worked before to create challenging songs like Gifted. and BF is..., BE:FIRST, who have been refining their own style, define themselves as creators of the mainstream, rather than participants, and present this as their usual way of doing things."[1]

Credits[]

Song[]

Music Video[]

Director : Daichi Yasuda (P.I.C.S.)
English Subtitles : Nelson Babin-Coy
Planner : Moeyo Fujimoto, Yuko Ueno, Tetsuro Jyozaki
Director of Photography : Sadaki Matsuda
Extra Choreographer : Money, Takumi Kotoba
Moving Camera Director : Takashi Noguchi (PlanD)
Moving Camera Assistant : KEIJI (PlanD), Ichiro Ide (PlanD)
Assistant Director : Yuzuru Tatebe, Yuko Ueno, Shogo Otake
Camera Chief : Takuya Cho
Camera Assistant 2nd : Mahiro Asanuma, Fumiya Kusakabe, Daichi Kano, Gen Yamagishi
Camera Assistant 3rd : Nobumasa Okudaira
DIT : Fumie Ikemoto (GLADSAD)
DM : Kengo Tsuchiya (GLADSAD)
DIT Assistant : Chua Hao Jie (GLADSAD)
Grip : Takashi Watanabe (NKL), Osamu Ichikawa (NKL), Shinya Nakano (NKL),
Daisuke Sugi (NKL), Shuhei Sakamoto (NKL), Shin Fukushima (NKL),
Nagisa Inaba (NKL), Shota Katayama (NKL), Koshiro Hayasaka (NKL),
Junpei Saito (NKL), Shogo Shigeta (NKL)
Drone Operator : Koji Kumaki
Lighting Director : Hiroki Nishigaya (TRAVOLTA)
Lighting Chief : Tomohisa Nishimura
Lighting Assistant 2nd : Ryosuke Ando, Sachi Taura, Kazuya Takashima,
Hironori Togashi, Katsumi Oishi, Syuhei Hasegawa, Kosuke Suzuki, Koki Nishida,
Eiji Suzuki, Shunsuke Hiroi
Extra Stylist : Kasumi Kishi
Extra Stylist Assistant : Yuka Namiki
Art Designer : Katsunobu Iuchi (LEFTY DESIGN)
Art Progression : Masahiro Ishii (Tokyo-Eizo bijyutu), Shinichi Mitsuzawa (Tokyo-Eizo bijyutu)
Set Construction : Daisuke Ishikawa (agir D), Ryuhei Takahashi (agir D)
Set Painter : Yuya Tanaka (C's factory), Ryohei Yamada (C's factory)
Aerial Camera Operator : Muneyuki Okamura (Screw)
Pilot : Daiki Sugihara (Aeroasahi)
Technician : Yuna Matsuzaki (Aeroasahi)
Dispatcher : Yuuki Kobayashi (Aeroasahi)
Aerial Coordinator : Yoshihiro Iso (Aeroasahi)
Location Coordinator : Yasuhiko Tokunaga (sirusi), Naoaki Tonsho (OWN Inc.) ,
Shota Uchiyama (WANDER VOGEL)
Production Coordinator : Masaomi Miura

Offline Editor : Michinari Maeda (CONNECTION)
VFX Artist : Chihiro Hagiwara (Khaki)
Online Editor : Kazuma Kase (Khaki)
Matchmove Artist : Yasuhiro Kato
Color Grading : Osamu Haga
CG Producer : Toshihiko Sakata (AnimationCafe)
CG Director : Shoma Mizutani (AnimationCafe), Tetsuya Koremura (SANTY),
Takahiro Yamaguchi (SANTY), Junichi Ebe
CG Artist : Sorami Watanabe (SANTY), Taiga Miura (SANTY), Yuki Hinago (SANTY) , Akinobu Tsuda (SANTY), Haruto Yokoe, Daichi Yamamoto,
Shotaro Yamana, Ayuka Yamasaki, Nobuyuki Yamamoto,
Genichi Honma, Haruto Yokoe, Yuta Saito

Volumetrics Studio Manager : Tadayuki Suzuki (Crescent Inc.)
Volumetrics Studio Engineer : Ren Sakamoto (Crescent Inc.), Yuuichi Ikeda (Crescent Inc.), Keigo Hirota (Crescent Inc.)

Production Manager : Shion Inoue (TYO), Wataru Yabuuchi (TYO),
Koki Ando (TYO), Hibiki Ono (TYO), Yui Otaki (TYO)
Creative Producer : Hayato Arakawa
Producer : Takumi Fujiwara (TYO), Takeru Akiba (TYO), Ryo Koba (TYO)
Production : TYO PRO2 Division1

Hair : Yuki Oshiro, Ayumi Koseki, Lisa Kohama, Hokoe Mori
Make-up : Ayako Chiba, Natsuho Makino (from hiji), Natsuki Morizane
Styling : Yuji Yasumoto
Wardrobe:Yuko Takase, Mitsue Tomogami
Stand-in Dance Crew : Ami Higuchi, Asuka, Luuny muuny, mahiroswag, noally, princessmai, Rhyme
Artist Management : Rei Ito (BMSG), Taisei Matsuo (BMSG), Miho Ozaki (BMSG),
Mana Kaneto (BMSG)
Music Director : Ryota Ochi (B-ME, Avex Music Creative Inc.)
A&R : Naruki Niino (B-ME, Avex Music Creative Inc.), Mariko Koike (B-ME, Avex Music Creative Inc.)

Total Produced by SKY-HI (BMSG)

Performances[]

  • [2023.09.29] Music Station / TV Asahi
  • [2023.10.09] CDTV LIVE! LIVE! 100-Kai Kinen SP / TBS
  • [2023.11.16] Best Hits Kayousai / ytv
  • [2023.11.22] UTA-CON / NHK
  • [2023.12.18] CDTV LIVE! LIVE! Christmas SP
  • [2023.12.30] 65th Japan Record Awards / TBS
  • [2024.07.13] Ongaku no Hi / TBS

Chart Positions[]

Billboard[]

Hot 100
Week Rank Points Reference
1 1 22,386 [2]
2 4 7,535 [3]
3 7 5,430 [4]
4 12 3,436 [5]
5 20 2,892 [6]
6 24 2,456 [7]
7 27 2,301 [8]
8 28 2,172 [9]
9 74 N/A [10]
10 49 1,795 [11]
11 38 1,974 [12]
12 45 1,972 [13]
13 82 N/A [14]
Out of chart for 3 weeks
14 100 N/A [15]
Streaming Songs
Week Rank Streams Reference
1 5 7,550,928 [16][17]
2 7 6,489,306 [18][19]
3 12 4,702,806 [20][21]
4 20 N/A [22]
5 26 N/A [23]
6 31 N/A [24]
7 37 N/A [25]
8 46 N/A [26]
9 87 N/A [27]
10 67 N/A [28]
11 50 N/A [29]
12 59 N/A [30]
13 82 N/A [31]
14 100 N/A [32]
Download Songs
Week Rank Downloads Reference
1 1 54,835 [33][34]
2 12 5,325 [35][36]
3 42 1,262 [37][38]
4 62 N/A [39]
5 70 N/A [40]
6 62 N/A [41]
Out of chart for 3 weeks
7 66 N/A [42]
8 58 N/A [43]
  • Total Reported Downloads: 61,422
TikTok Weekly Top 20
Week Rank Reference
1 5 [44][45]

Oricon[]

Streaming Ranking
Week Rank Streams Reference
1 1 11,404,698 [46][47]
2 4 9,603,824 [48][49]
3 4 7,098,254 [50][51]
4 12 5,076,501 [52][53]
5 13 4,719,156 [54][55]
6 16 4,039,758 [56][57]
7 16 3,777,724 [58][59]
8 20 3,424,213 [60][61]
9 35 2,609,811 [62][63]
10 28 2,983,308 [64][65]
11 24 3,233,543 [66][67]
12 24 2,930,812 [68][69]
Download Ranking
Week Rank Downloads Reference
1 1 56,647 [70][71]
2 12 5,939 [72][73]
3 41 1,247 [74][75]
Out of chart
  • Total Reported Downloads: 63,833

Others[]

Chart Rank Reference

Lyrics[]


Playlists[]

Trivia[]

Videos[]

References[]

  1. BE:FIRST Official Site
  2. Billboard - Billboard Hot 100 Week of 2023/09/20
  3. Billboard - Billboard Hot 100 Week of 2023/09/27
  4. Billboard - Billboard Hot 100 Week of 2023/10/04
  5. Billboard - Billboard Hot 100 Week of 2023/10/11
  6. Billboard - Billboard Hot 100 Week of 2023/10/18
  7. Billboard - Billboard Hot 100 Week of 2023/10/25
  8. Billboard - Billboard Hot 100 Week of 2023/11/01
  9. Billboard - Billboard Hot 100 Week of 2023/11/08
  10. Billboard - Billboard Hot 100 Week of 2023/11/15
  11. Billboard - Billboard Hot 100 Week of 2023/11/22
  12. Billboard - Billboard Hot 100 Week of 2023/11/29
  13. Billboard - Billboard Hot 100 Week of 2023/12/06
  14. Billboard - Billboard Hot 100 Week of 2023/12/13
  15. Billboard - Billboard Hot 100 Week of 2024/01/10
  16. Billboard - YOASOBI「アイドル」がストリーミング首位返り咲き Ado/BE:FIRSTが初のトップ10入り, 2023/09/20
  17. Billboard - Billboard Streaming Songs Week of 2023/09/20
  18. Billboard - Ado「唱」が初のストリーミング首位獲得 King Gnu映画主題歌が急上昇, 2023/09/27
  19. Billboard - Billboard Streaming Songs Week of 2023/09/27
  20. Billboard - Ado「唱」が総合ソング2連覇、YOASOBI「勇者」9位に初登場<10/4訂正>, 2023/10/04
  21. Billboard - Billboard Streaming Songs Week of 2023/10/04
  22. Billboard - Billboard Streaming Songs Week of 2023/10/11
  23. Billboard - Billboard Streaming Songs Week of 2023/10/18
  24. Billboard - Billboard Streaming Songs Week of 2023/10/25
  25. Billboard - Billboard Streaming Songs Week of 2023/11/01
  26. Billboard - Billboard Streaming Songs Week of 2023/11/08
  27. Billboard - Billboard Streaming Songs Week of 2023/11/15
  28. Billboard - Billboard Streaming Songs Week of 2023/11/22
  29. Billboard - Billboard Streaming Songs Week of 2023/11/29
  30. Billboard - Billboard Streaming Songs Week of 2023/12/06
  31. Billboard - Billboard Streaming Songs Week of 2023/12/13
  32. Billboard - Billboard Streaming Songs Week of 2023/12/20
  33. Billboard - BE:FIRST「Mainstream」DLソング堂々の首位デビュー、King Gnu「硝子窓」初登場2位, 2023/09/20
  34. Billboard - Billboard Download Songs Week of 2023/09/20
  35. Billboard - Ado「唱」が総合ソング首位、続くのはアニメ主題歌の二大巨頭・YOASOBI「アイドル」とKing Gnu「SPECIALZ」, 2023/09/27
  36. Billboard - Billboard Download Songs Week of 2023/09/27
  37. Billboard - Ado「唱」が総合ソング2連覇、YOASOBI「勇者」9位に初登場, 2023/09/27
  38. Billboard - Billboard Download Songs Week of 2023/10/04
  39. Billboard - Billboard Download Songs Week of 2023/10/11
  40. Billboard - Billboard Download Songs Week of 2023/10/18
  41. Billboard - Billboard Download Songs Week of 2023/10/25
  42. Billboard - Billboard Download Songs Week of 2023/11/22
  43. Billboard - Billboard Download Songs Week of 2023/11/29
  44. Billboard - たKing Gnuが2位に初登場, 2023/09/27
  45. Billboard - Billboard TikTok Top 20 Week of 2023/09/27
  46. Oricon - Streaming Ranking Week of 2023/09/25
  47. Media:MS_Streaming_W1_(0911-0917).png
  48. Oricon - Streaming Ranking Week of 2023/10/02
  49. Media:MS_Streaming_W2_(0918-0924).png
  50. Oricon - Streaming Ranking Week of 2023/10/09
  51. Media:MS_Streaming_W3_(0925-1001).png
  52. Oricon - Streaming Ranking Week of 2023/10/16
  53. Media:MS_Streaming_W4_(1002-1008).png
  54. Oricon - Streaming Ranking Week of 2023/10/23
  55. Media:MS_Streaming_W5_(1009-1015).png
  56. Oricon - Streaming Ranking Week of 2023/10/30
  57. Media:MS_Streaming_W6_(1016-1022).png
  58. Oricon - Streaming Ranking Week of 2023/11/06
  59. Media:MS_Streaming_W7_(1023-1029).png
  60. Oricon - Streaming Ranking Week of 2023/11/13
  61. Media:MS_Streaming_W8_(1030-1105).png
  62. Oricon - Streaming Ranking Week of 2023/11/20
  63. Media:MS_Streaming_W9_(1106-1112).png
  64. Oricon - Streaming Ranking Week of 2023/11/27
  65. Media:MS_Streaming_W10_(1113-1119).png
  66. Oricon - Streaming Ranking Week of 2023/12/04
  67. Media:MS_Streaming_W11_(1120-1126).png
  68. Oricon - Streaming Ranking Week of 2023/12/11
  69. Media:MS_Streaming_W12_(1127-1203).png
  70. Oricon - Download Ranking Week of 2023/09/25
  71. Media:MS_Oricon_DLs_W1_(0911-0917).png
  72. Oricon - Download Ranking Week of 2023/10/02
  73. Media:MS_Oricon_DLs_W2_(0918-0924).png
  74. Oricon - Download Ranking Week of 2023/10/09
  75. Media:MS_Oricon_DLs_W3_(0925-1001).png
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